How To Tame a Wild Tongue Essay Example | Topics and Well Written Essays - 1000 words

How To Tame a Wild Tongue - Essay Example In order to engage the reader with a topic and understanding, Anzaldua finds it necessary to fully utilize Aristotle’s three strategies of argumentation: ethos, logos, and pathos. As a function of this particular understanding, this brief analysis will seek to analyze and draw inference upon the way in which Anzaldua utilizes rhetoric as a means of proving the points that she illustrates within her essay. Within Aristotle’s definition of the word â€Å"ethos†, the understanding and importance of character and the means by which this character is related is ultimately the most important aspect. Likewise, in seeking to understand the rhetorical means by which Anzaldua utilizes ethos as a means of engaging the audience, the reader need look no further than the fact that she does so not by setting herself up as an exception to the norm but rather by exhibiting her personal story through the likely and believable lens that it is necessarily indicative of a broader hum an experience. Although Anzaldua places a strong level of focus upon the personal struggle and unique aspect of identity robbery that language is ultimately affected upon her, this close level of analysis does not preclude the means by which Anzaldua’s character is analogous to humanity in general. In such a way, the defaults that she displays within her argument is born not upon the shoulders of a hero that exhibits a hyper intellects or some other amazing attribute; rather, the strength of her rhetoric buys upon the foundation that it is exhibited within each and every individual. Similarly, with regards to the logos of Anzaldua’s claim, this is clearly exhibited with regards to the sociological and psychological aspects of culture and development that she references within the text. Although the main point of her essay is to underscore the importance that formative experience has upon identity creation, it is impossible to perform such a task without first seeking t o direct a level of analysis based upon the academic understandings of the terms in which she uses. This should not be understood to mean that Anzaldua relies heavily upon an academic interpretation of the experience which she had; rather, it merely illustrates the point that for argument is fully cognizant of the fact that the subject matter in which she attempts to grapple with is ultimately something that can be understood far outside the scope of personal experience. Finally, the last rhetorical approach that Anzaldua utilizes is with regards to pathos. Aristotle necessarily defines pathos as a means of rhetorical argument in which emotional appeal is utilized. It should be understood from a careful analysis of Anzaldua’s essay that this particular method of rhetorical argument perhaps utilize the most. Typically, arguments that are steeped in pathos have traditionally been understood as necessarily weaker. However, within the case of this particular essay, it must be und erstood that the utilization of pathos as a legitimate means of which workable argument is not misplaced nor is it overstated. This is of course due to the fact of the subject matter in which Anzaldua seeks to engage the reader with is naturally one which engenders a great deal of emotion and psychological trauma; both for the writer herself as well as countless other

In what ways do colonialist ideas continue to influence contemporary Essay - 1

In what ways do colonialist ideas continue to influence contemporary culture Describe with reference to fashion, literature, fi - Essay Example In the modern world, both colonialism and imperialism are practiced indirectly in various nations across the world. Nations with political and economic superiority across the world, such as the US and other European nations, exercise direct and indirect global control. The dominant powerful nations are using grounds, such as art, film, literature, and fashion to ensure a constant global expansion of their dominance. Often, imperialism is justified as a means of bringing people the blessings of a superior and modern way of life or of liberating them from tyrannical rule. The act results from a variety of causes including economic pressures, greed, human aggressiveness, search for security, prestige, search for power, humanitarianism, national emotions and many other factors. These motivating factors make it difficult to eradicate imperialism. However, they are also very beneficial especially for nations susceptible to victimization because they make it easy for them to suspect policie s that might turn out to be imperialistic (Sartre, 2001). For example, some states in the Third World have accused former colonial masters and other powerful nations of neocolonialism. The post-colonial theory clearly explains the modern spread of colonial ideas in various forms. Post-colonial theory involves the study of interactions between colonialist nations and the societies that they colonized (Gandhi, 1988). The theory examines the effects of the domination and colonization of non-European people, land, and cultures. The key concepts in this theory include history of colonialism and representation, and identity of modern cultures and other practices (Gandhi, 1988). Majority of studies have shown that Western traditions and cultural practices especially regarding thought, music, fashion, and literature dominate the global culture. Non-Western traditions, cultural practices, and other forms of expression are widely excluded and marginalized in modern practices. This field of po st-colonial studies was greatly influenced by a Palestinian literary critic named Said. Through his popular piece of work known as Orientalism, Said sought to depict how Middle Eastern and African Arab people and their cultures were represented as the exact opposite of occidental and Western cultures (Said, 2003). Orientalism is a reflection of the Western style in restructuring, dominating, and acquiring total control over the East (Celik, 1996). In his literary piece, Said argued that the modern orient representations impose colonial dominations by implying that oriental cultural practices are inferior in relation to Western cultures. The Western culture is brought out as a culture with a rich history, with morally superior and virtuous practices. On the other hand, the oriental culture or third world practices have its history imposed on it by powerful facets with possessive and submissive practices. In addition, the oriental culture is brought out as strange, lazy, and weak and one that promotes immoral and unequal practices (Said, 2003). According to Said’s argument, the Western superior nations are making every effort possible to make the colonized people admit that their culture is inferior, unrealistic and imperfect in character (Said, 2003). The colonizers promote their history, language,

Marketing Strategy and Planning Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy and Planning - Essay Example Many organizations apply marketing concepts like customer focus, good value, quality service and efficient exchange mechanism for satisfying customer need and wants. Organizations based on management information about customers, products, prices, competitors, suppliers and every aspects of the marketing environment are bound to move ahead. 'Marketing' belongs to marketing specialists but 'going to market' is a process owned by everyone in the organization.Due to expansion of new technologies, organizations augmented their geographical reach and could share their information about philosophy, products, and prices to their consumers. Organizations could collect information about markets, customers, prospects and competitors etc., conduct market researches and identify their focus groups. Marketers can customize offerings, services and messages to individual customers due to Internet services. Organizations can significantly improve logistics and cost efficiency while improving accuracy and services quality through the online exchange of information's, orders, transaction, payments etc. So the present information revolution pushed every organization to remain accurate in levels of production, improve their quality, pricing their products properly. Products innovation takes a close look at customers' need and preferences and modify accordingly. Marketing takes a sweet spot in the present organizations." Marketing is too important to leave to the marketing department."(Bill Packard, Hewlett Packard, in Piercy, 1997) Marketing cannot be leave alone to marketing dept. only. Basically, Marketing deals with identifying and meeting human and social needs. Marketing is "meeting need profitably" (Kotler, 2003). Organizations must carefully monitor their customers and competitors, continuously, improve their value offerings, carefully define the target market and value proposition and take a long term view to satisfying customers, stockholders, employees, suppliers and channel partners. The most important marketing definition given by the American Marketing Association (1995) provide us the complete marketing management process i.e. "Marketing (Management) is the process of planning and executing the conception, pricing promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals". Marketing management is the conscious effort to achieve desired exchange outcomes with target markets. The ever changing situation of the market i.e. of buyers, suppliers, customers, employees or technological could change the equilibrium of any organization. Organizations normally adjust to these changes by changing their overall all-round policies and strategies. Any process cannot be successful without proper planning. Market oriented strategic planning provides, the managerial process of developing and maintaining a viable fit between organizations objectives, skills and resources and it changing market opportunities. The aim of strategic planning in to shape the company's business, products, services and messages so they achieve targeted profits and growth. Strategic marketing deals with the bigger picture in a market which links customers, competitors and organizations ability to meet demand. Strategic marketing plan covers the following key areas i.e. Aims and mission, Analysis, Goals, strategies, objectives timescales etc. To define mission, organization should address Peter D rucker's (1973) classical questions: What is our business Who are the customers What is of value to the customer What will our business be What should our business be Successful organizations continuously raise these questions and answer them thoughtfully and thoroughly. Strategic marketing planning could be based on different strategic models such as Boston Consulting Group (BCG) model and General Electric Model (Kerin, Mahajan, Varadrajan, 1990), PESTLE and SWOT analysis, Porters five forces model, Core Competency model, Porters

Comparative business cultures Assignment Example | Topics and Well Written Essays - 2500 words

Comparative business cultures - Assignment Example (Mansfield & Pevehouse, 2000) A multicultural organization consists mainly of 6 key features namely pluralism, structural incorporation, complete amalgamation of unofficial networks, elimination of discrimination and prejudice, equivalent recognition of organizational objectives with all the diverse teams and nominal amount of inter-team conflicts (Cox, 1991). Learned behavior and their consequences been shared or transmitted via those members of the society. (Linton, 1954) Certain companies have created an organizational architecture and model of business behavior which seems innovative in its design and is unparalleled in business (Cole 1995). The purpose of the study is to ensure that the contribution of human behavior is towards the organizational growth which enables to achieve greater efficiency. (Scholte, 2005) Malaysian culture of business is quite different than other Asian countries like china, India, japan etc. (Beeson, 2000) Features of Multicultural Organization: In the following paragraph we are going to discuss about all the six features of a multicultural organization – Pluralism  refers to the mixed group of members in an organization and it also means taking proper measures to involve all the employees entirely that are different in terms of the central group dominating the organization.. There are a number of options for practicing acculturation within the organization, among which the most well-known being: 1. An unilateral procedure by which members of the minority culture take on the values and norms of the principal group within the workplace (this is called assimilation); 2. A course of action by which both majority and minority members of different cultural backgrounds accept some customs and rules of the other group (this is known as pluralism); 3. A state of affairs where there is modest scope of variation from each of the culturally different groups (this situation is referred to as cultural separatism). 4. Diversity trainin g—managerial endeavor to inform and instruct administration and employee about diversity’s advantages to the organization (Kreitz, 2007) The concept of acculturation on the other hand is related to the cultural (customs and attitudes) characteristic of amalgamation of the diverse teams, as contrasting to simply make themselves physically available in the same setting (Buenker & Ratner, 2005, pp.18-20). Full structural integration:  An organization generally comprises of people from various backgrounds and different locations. This involves dealing out with educational specializations and the variations in expertise and treating those evenly all through the organization. Full integration of informal networks:  integration in informal networks in a multicultural organization is fostered through supervising and mentoring programs, particular social occasions and sustaining the cultural groups for the minorities. This element focuses on the stages of enclosure of the m inority-culture employees in lunch/dinner gatherings, athletic and golf outings, and social associations conducted and repeated by organizational managers. It also takes into account the facets of counseling and several other informal developmental aspects within organizations. (Taggart & McDermott 1993) Absence of Prejudice: Any kind of prejudice or bias is