I Have A Dream Allusion Essay - 700 Words

Martin Luther King Jr. portrays the message in his speech â€Å"I Have a Dream† that the Constitution guarantees to everyone the rights of equality and freedom no matter their skin color. In the speeches â€Å"I Have a Dream† by Martin Luther King Jr. and â€Å"The Gettysburg Address† by Abraham Lincoln, the authors, both use allusions similar and different from each other to convey the message that everyone is guaranteed the rights of equality and freedom. A similarity in their use of allusions is that they both mention the Constitution of The United States to claim that everyone is equal, and a major difference is that Abraham Lincoln uses the allusion mentioning to fight in the civil war to gain equality for all, while King uses an allusion†¦show more content†¦and Abraham Lincoln used in their speeches as they both alluded to the Constitution of the United States to address that everyone is equal. Accordingly, King alluded to the Constitution to expr ess to his audience that everyone is equal and free, but the inequality and segregation the black are suffering goes against this promise in the Constitution. Nevertheless, Abraham Lincoln also wanted blacks to have equality, so he alluded to the Constitution in his speech to invoke that everyone is equal no matter their color or race. Moreover, King alluding to Malcolm X and Lincoln alluding to the civil war demonstrates the difference between the allusions Martin Luther King Jr. and Abraham Lincoln used in their speech, as Lincoln wanted the people to fight for equality, while King wanted his audience to protest for equality peacefully. In his speech, Abraham Lincoln alludes to the civil war and expresses that the people should help fight for equality by fighting in the civil war so that the soldiers do not die in vain. While in his speech, Martin Luther King Jr. alludes to Malcolm X, but he opposes his ideas of using violence, instead, heShow MoreRelatedRhetorical Analysis Of Mar tin Luther King Jr.1046 Words   |  5 PagesRhetorical Analysis Essay Civil rights activist, Martin Luther King Jr. gave his memorable â€Å"I Have a Dream† speech while standing at the feet of the Lincoln Memorial in Washington D.C. His uplifting speech is one of the most admired during the civil rights era and arguably one of the best in American history. On August 28th, 1963, Martin Luther King Jr. spoke about the true American dream: equality. Although the video of his oral spectacle is powerful, the written document portrays exactly howRead MoreCritical Commentary On Freud s The Dream Work 1966 Words   |  8 PagesFreud’s The Dream-work, in Introductory lectures on psychoanalysis The main focus of Freud’s essay centres on the idea that there are two forms the dream can take, the manifest dream, and the latent dream. The process by which the latent dream transforms into the manifest dream is called the ‘dream-work’, and the opposite is the individual’s ‘work of interpretation’. He explains that the ‘dream-work’ consists of four main elements that allow the individual to form an understanding of the dream itselfRead MoreThe Destructors and the Young Goodman Brown Comparison Essay918 Words   |  4 PagesIntroduction I. Two stories for comparison are introduced. II. ‘The Destructors’ and ‘The Young Goodman Brown’ are discussed in and compared. b. The theme of conflict is chosen as the central topic to be discussed. I. Loss of innocence ingrained by corruption is demonstrated. II. Decision making is tested. c. Purpose of both stories I. Appreciation of dramatic symbols II. Influence of terror d. Unique techniques, styles and devices I. Paradox is demonstrated Read MorePlay Analysis : Play Dubliners 1187 Words   |  5 PagesHowever, in his later realism story collection Dubliners, he showed more interest in combining music and literature, seeking more literary manifestations. Through â€Å"allusion† that †¦ (Abrams 10), music plays important roles in Dubliners. In this essay, I am going to examine the important roles of music in Dubliners by the musical allusions: it unifies the structure, deepens the themes, and enriches the character s personality. The opera The Bohemian Girl has been presented in two stories, Eveline andRead MoreOf Mice and Men1500 Words   |  6 PagesYear 11 Controlled Assessments â€Å"I Have a Dream† by Martin Luther King Jr. is one of the most memorable speeches of all time. It is worthy of lengthy study as we can all learn speechwriting skills from King’s historic masterpiece. Martin Luther Kings Speech I have a dream is a very touching speech which expresses freedom and equality to its audience. The greatness of this speech is tied to its historical content. In this essay I will investigate and explore how Martin Luther King EmphasisesRead MoreLangston Hughes ´ Memories in His Poems Essay834 Words   |  4 Pagesthe voice of his people and the force to help the dreams of many to move forward. The idea of whether or not to pursue a dream is addressed in one of his poems where he asks â€Å"What happens to a dream deferred?† (Langston Hughes, Dreams Deferred). The style of writing in this poem takes the use of questions as a way to have the reader really ponder about a dream that is not pursued. In a sense, Hughes is trying to pai nt the picture that the dreams that people do not fight for eventually fade awayRead MoreThe Raven, By Edgar Allan Poe1664 Words   |  7 PagesThe aim of this particular essay is to examine and perform an in-depth analysis relating to the theme of madness within the widely-known poem â€Å"The Raven,† by the American poet Edgar Allan Poe. We have found the speaker to have endured a quite difficult life thus far, and in return has approached a bird in order to ease his sorrows. These actions ultimately lead us as readers to ponder whether or not this individual is insane, or if the bird’s existence is legitimate, and if so, is he really conversingRead More The Rhetoric of Pathos in the Writings of Dr. Martin Luther King Jr.1141 Words   |  5 PagesRhetoric of Pathos in the Writings of Dr. Martin Luther King, Jr. I have a dream, says Dr. Samuel Proctor, Martin Luther King, Jr. Professor Emeritus of Rutgers University. All the little children--you hear everywhere you go: I have a dream. All the little children repeating that speech. Its become like the Star Spangled Banner or the Pledge of Allegiance. Its entered our culture. And so it has: I have a dream has become one of the most memorable phrases of the twentieth centuryRead MoreAn Analysis of The Intentional Fallacy, by Wimsatt and Beardsley2285 Words   |  10 Pages In their essay, ‘The Intentional Fallacy’ (1946), William K. Wimsatt Jr. and Monroe C. Beardsley, two of the most eminent figures of the New Criticism school of thought of Literary Criticism, argue that the ‘intention’ of the author is not a necessary factor in the reading of a text. During the time-period when they authored this essay, the commonly held notion amongst people was that â€Å"In order to judge the poet’s performance, we must know what he intended.†, and this notion led toRead MoreI Have a Dream Speech by Dr. Martin L. King, Jr.1129 Words   |  5 PagesEssay on the speech †I Have a Dream† by Martin L. King, Jr. August 28, 1963 was a day that will never be forgotten, in particular not by the citizens of Washington, DC. The city where the great Lincoln memorial gazes across the reflecting pool. Where Lincoln himself, recreated in stone, is looking at the visitors of the city as a president who will never leave his position. At exactly that day and exactly that spot Martin Luther King, Jr. delivered his most famous speech â€Å"I Have a Dream†.

The Mousterian Middle Paleolithic Tool Industry

The Mousterian industry is the name archaeologists have given to an ancient Middle Stone Age method of making stone tools. The Mousterian is associated with our hominid relatives the Neanderthals in Europe and Asia and both Early Modern Human and Neanderthals in Africa. Mousterian stone tools were in use between about 200,000 years ago, until roughly 30,000 years ago, after the Acheulean industry, and about the same time as the Fauresmith tradition in South Africa. Stone Tools of the Mousterian The Mousterian stone tool production type is considered a technological step forward consisting of a transition from Lower Paleolithic hand-held Acheulean hand axes to hafted tools. Hafted tools are stone points or blades mounted on wooden shafts and wielded as spears or perhaps bow and arrow. A typical Mousterian stone tool assemblage is primarily defined as a flake-based tool kit made using the Levallois technique, rather than later blade-based tools. In traditional archaeological terminology, flakes are variously shaped thin stone sheets knapped off a core, while blades are flakes which are at least twice as long as their widths.   The Mousterian Toolkit Part of the Mousterian assemblage is made up of Levallois tools such as points and cores. The tool kit varies from place to place and from time to time but in general, includes the following tools: Mousterian point/convergent scraper: short, broad triangular projectile points struck from prepared coresLevallois flakes with retouch: sub-oval, subquadrangular, triangular, or leaf-shaped flakes struck from cores, which may have been retouched, that is to say, a series of small purposeful flakes have been removed from the flake to create an edge which is either sharp for cutting or blunted to make it safe to holdLevallois blades: elongated oval or rectangular blanks removed from cores with basal preparation and correction of the core convexityLevallois cores: include two types, pebble and bipolar. Pebble cores are clasts or angular rock fragments from which a series of flakes have been detached by percussion; bipolar cores are those created by placing the clast on a hard surface and striking it from above with a hard percussor History The Mousterian tool kit was identified in the 20th century to solve chronostratigraphic problems in western European Middle Paleolithic stone tool assemblages. Middle Stone Age tools were first intensively mapped in the  Levant  where British archaeologist Dorothy Garrod identified the Levantine  facies  at the site of Mugharet et-Tabà ¼n or Tabun Cave in what is today Israel. The traditional Levantine process is defined below: Tabun D or Phase 1 Levantine (270 to 170 thousand years ago [ka]), laminar blanks from Levallois and non-Levallois unipolar and  bi-polar  cores, higher frequency of retouched piecesTabun C or Phase 2 Levantine (170 to 90  ka) oval or rectangular blanks from cores, Mousterian points, side  scrapers, notches, and denticulatesTabun B or Phase 3 Levantine (90 to 48  ka), blanks from Levallois cores, Mousterian points, thin flakes and blades Since Garrods day, the Mousterian has been used as a point of departure to compare stone tools from Africa and southwest Asia. Recent Critiques However, United States archaeologist John Shea has suggested that the Mousterian category may have outlived its usefulness and may even be getting in the way of the ability for scholars to effectively study human behaviors. The Mousterian lithic technology was defined as a single entity in the early 20th century, and although during the first half of that century a range of scholars tried to subdivide it, they were largely unsuccessful. Shea (2014) points out that different regions have different percentages of the different tool types and the categories are not based on what scholars are interested in learning. Scholars would like to know, after all, what was the tool making strategy for different groups, and that is not readily available from the Mousterian technology in the way it is currently defined. Shea proposes that moving away from the traditional categories would open up paleolithic archaeology and enable it to address the central issues in paleoanthropology. A Few Mousterian Sites Levant Israel: Qafzeh, Skhul, Kebara, Hayonim, Tabun, Emeireh, Amud, Zuttiyeh, El-WadJordan: Ain DiflaSyria: El Kowm North Africa Morocco: Rhafas Cave, Dar es Soltan Central Asia Turkey: Kalatepe DeresiAfghanistan: Darra-i-KurUzbekistan: Teschik-Tasch Europe Gibraltar: Gorhams CaveFrance: Abric Romani, St. Cesaire, Grotte du NoistierSpain: LArbreda CaveSiberia: Denisova CaveUkraine: Moldova SitesCroatia: Vindija Cave Selected Sources Bar-Yosef O. 2008. ASIA, WEST: Palaeolithic Cultures. In: Pearsall DM, editor. Encyclopedia of Archaeology. New York: Academic Press. p 865-875.Close AE, and Minichillo T. 2007. Archaeological Records: Global Expansion 300,000-8000 years ago, Africa. In: Elias SA, editor. Encyclopedia of Quaternary Science. Oxford: Elsevier. p 99-107.Culley EV, Popescu G, and Clark GA. 2013. An analysis of the compositional integrity of the Levantine Mousterian facies. Quaternary International 300:213-233.Petraglia MD, and Dennell R. 2007. Archaeological Records: Global Expansion 300,000-8000 years ago, Asia. In: Elias SA, editor. Encyclopedia of Quaternary Science. Oxford: Elsevier. p 107-118.Shea JJ. 2013. Lithic Modes A–I: A New Framework for Describing Global-Scale Variation in Stone Tool Technology Illustrated with Evidence from the East Mediterranean Levant. Journal of Archaeological Method and Theory 20(1):151-186.Shea JJ. 2014. Sink the Mousterian? Named stone tool industries (NASTIES) as obstacles to investigating hominin evolutionary relationships in the Later Middle Paleolithic Levant. Quaternary International 350:169-179.

Professionalism The Nursing Profession - 778 Words

Professionalism: The Nursing Profession Professionalism is something that is practiced on a daily basis by people in many different careers. Atsede Fantahun (2014) said, â€Å"professionalism is defined as the conceptualization of obligations, attributes, interactions, attitudes, and role behaviors required of professionals in relationship to individual clients and to society as a whole† (p. 2). A professional is expected to display competent and skillful behaviors in relationship with their profession. Nurses are required to bear a tremendous amount of responsibilities and are expected to uphold all values of the nursing profession. A serious nursing shortage is creating a crisis in the nation’s health care system. Many experienced nurses are leaving the field and young people are not selecting nursing as a potential career. Because of this, reassessment of professionalism in nursing is recommended. The word professionalism has a multi-dimensional concept behind it. This means that there is not one ba sic interpretation, or any one way to assess it. Although it is multi-dimensional, it is possible to deliberate on by looking into the individual, inter-personal, and societal fractions. In nursing, professional practice is known to be a strong loyalty to compassion, caring and strong ethics, development of self and others, accountability and responsibility for insightful practice, and a sense of demonstrating a sense of spirit and collaboration and flexibility. It isShow MoreRelatedNursing Professionalism And The Profession Of Nursing1308 Words   |  6 Pages Nursing, at its inception, was a service provided mostly by women. Far from a profession, it was considered a vocation; often a mere extension of the wife/mother role. Nurses were perceived as servants to the physicians with little power or ability to function independently. The predominant male presence in medicine, lack of formal education offered to nurses, and the subservient nature of the work significantly h indered its professionalization. Over time, as educational standards were createdRead MoreNursing Professionalism : An Definition Of Profession903 Words   |  4 PagesNursing Professionalism In order to understand nursing professionalism we have to know the meaning of profession. According to (Black, 2014, p.52) â€Å"that a profession is an occupational group with a set of attitudes or behaviors or both†. Professionalism therefore can be defined as individuals expected to display competent and skillful behavior in alignment with their profession. We as nurses are not different. We uphold the responsibility and the value of our work, dedicate our beliefs and our behaviorsRead MoreChanging Connection Between Professionalism And Managerialism1622 Words   |  7 PagesCarvalho, T. 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Being professional is not only expressed verbally but also non-verbally; your first impression or how you present yourself to your patient is importantRead MoreNursing Professionalism Essay1675 Words   |  7 PagesWhat is Nursing Professionalism? Cathy Soto Nursing 408 Transitions in Professional Nursing Linda Jacobson 9/21/2011 Abstract According to Maister (1997) true professionalism means the pursuit of excellence, not just competence. Nurses must be competent in their pursuit of excellence. According to the American Association of Colleges of Nursing Position Statement, rapidly expanding clinical knowledge and mounting complexities in health care mandate that professional nurses possessRead MoreProfessionalism: What It Is and Why It Is Important in Nursing?1235 Words   |  5 PagesProfessionalism: What Is It And Why Is It Important In Nursing. Professionalism is a calling which requires specialized knowledge and often long and extensive academics. A professional is characterized by or conforming to the technical or ethical standards of a profession, that shows a carefully considered generally well-organized manner in the workplace. Being professional should be a subconscious effort in the fact that it should always be applied. When employees are professional it helps the systemRead MoreProfessionalism in the Workplace of Nursing Essay698 Words   |  3 PagesIn a highly respected profession such as nursing, professionalism is an important element to staying employed and setting one’s self apart from the rest of the applicants when competing for a potential job. By definition professionalism are the qualities and traits that describe a professional. While knowledge is crucial in any profession, according to an article published by the University of Kansas (2012), â€Å"all medical professionals must strive to reta in those humanistic qualities integrity, respectRead MoreEssay on Nursing Coat of Arms1144 Words   |  5 PagesNursing is a profession whose focus is not only to care for the physical aspects of an illness but also to integrate the psychological, spiritual, and social aspects of the client’s life into their care. The values of the nursing profession are based upon the teachings of Florence Nightingale; a pioneer of the nursing profession. Nursing is not only based on scientific knowledge and evidence-based practice, but also on a foundation of moral values that help provide the client with the most humaneRead MoreEssay about What Is Nursing Professionalism?1482 Words   |  6 PagesAbstract Despite the vast research on nursing profession, little is known about the depth of the responsibilities of nurses to the public. The majority of the society seems to still perceive nurses as â€Å"the one who wipes butt† or â€Å"the pillow fluffer†. They have very little understanding of what nurses really do and to how far nursing field have gone. The overall image of the nurses that emerges from the society is negative and we must fix that. With the research articles provided, these will giveRead MoreNursing Is A Code Of Conduct Or Ethics Essay975 Words   |  4 Pagestreated and impacted. Nursing requires characteristics of professionalism that are detrimental to the outcome of patient care and safety. In the early 1800s, nursing was considered as a position held by people that were dishonest, unfavorable and illiterate. This all changed after Florence Nightingale entered the nursing field. According to Lee, Clark and Thompson (2013), Nightingale’s core purpose was cleanliness. She introduced sanitary and hygienic practices as basic nursing skills, which consisted

Effects Of The Great Depression On Society - 1905 Words

The Great Depression occurred between the years 1929 and 1939 in America. The Great Depression was the longest-lasting economic downfall in America’s history. During the Great Depression there were approximately 15,000,000 unemployed Americans, which was about one quarter of America’s entire workforce. The effects that the Great Depression had on society where so massive that these effects can still be felt today. The causes of the Great Depression can be linked back to economic problems within America during the late 1920s, specifically â€Å"installment buying† and buying stocks â€Å"on the margin† which ended up bankrupting many homeowners and investors; as the stock market crashed in the year 1929. Following the stock market crash, arose bank failures, factory closings, and widespread unemployment. The stock market crash of 1929 occurred on a Tuesday and so this day was coined as â€Å"Black Tuesday†. The stock market crash on â€Å"Black Tues day† is considered by most to be the main cause of the Great Depression. However, there are many more factors to be considered before autonomous fault can be assigned to the 1929 stock market crash. Herbert Hoover was President during the 1929 stock market crash and beginning of the Great Depression. Herbert Hoover did not acknowledge the extreme depth of the crisis and assumed that America would quickly recover on its own, bringing the nation out of the disaster without the need for any federal intervention. Unfortunately, Pres. HerbertShow MoreRelatedEffects Of The Great Depression On Society1500 Words   |  6 PagesAmerican may remember horror stories of the effect the Great Depression had on society. Although devastating it was not the first time workers had the task to endure the financial difficulties of an impending recession. The Panic of 1792, where two situations occurred almost simultaneously which produced the first financial crisis. This was the first time wh ich Americans experienced a bank run when US securities and bank stock prices started to increase. During the Revolutionary war I, the USRead MoreThe Great Depression And Its Effects On Society Essay1548 Words   |  7 PagesThe Great Depression began in 1929 and continued to ravage the families of New Zealand and the majority of the world until 1935, with devastating effects. The stock market crash caused massive economic downturn therefore generating unemployment on a scale never seen before, and negative impact on society. Political action and reform was required, though initially the government did not provide an adequate response to the problem. The group that was most affected was in fact men, which were in thisRead MoreThe Great Depression And Its Effect On Society1818 Words   |  8 Pages The Great Depression was a time of hard long working days , short sleepless nights , days without eating and a lot of traveling and today is much different with the new high tech technology people are creating to the money people receive and much more. Although the Great Depression was terrible time to live through , there is some similarities to today but not as significant from before. There are many elements on society that are different from the early 1930’s and today , 2016. Some prime examplesRead MoreThe Great Depression Affects The Americans1333 Words   |  6 PagesThe Great Depression was one of the biggest events in the 1920s since it had huge effects both socially and economically.  Starting with the stock market crash, millions of investors were bankrupted and thousands of workers were unemployed. Over the next several years, not only did the consumer spending drop, the number of investment lowered as well. Until 1939, when the President Franklin D. Roosevelt established the Relief and reform measures which finally help the economy to restart. ThroughRead MoreThe Assassination Of Dr. Martin Luther King Jr.1304 Words   |  6 Pagesthe Great Depression. Beginning in 1929, the Great Depression was present in every aspect of society from the richest CEO to the poorest pauper. Although the Great Depression dampened the American mood, it created a desire for security and stability in the United States while ultimately uniting the country politically through aspirations of reformation, economically through expanding Social Darwinism, widening the wealth gap, and socially through an optimistic attitude. 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Through all of these sufferings, women had a large impact on society. Women faced heavy discrimination and social criticism during the Depression Even though through research it is proven

Tell Me True by Cory Chisel and Adriel Denae free essay sample

Two teenagers climb to the top of the school’s bell tower, both thinking of suicide. There, they meet for the first time and begin a story that’s arguably the most heart-wrenching I’ve ever read. Dubbed as a blend of The Fault in our Stars and Eleanor and Park, this book tells the story of Theodore Finch – a troubled teenager who often thinks of suicide – and Violet Markey – a girl trying to cope with the death of her sister while trying to figure out the point of her life. The two characters take turns narrating the story. This is perhaps what makes this story so beautiful: their voices are raw, original, relatable, and yet so incredibly different. Finch is full of energy, but at the same time, cringingly depressed. Violet tries coming to terms with her sister’s road-accident death (and her own survival), for which she blames herself. We will write a custom essay sample on Tell Me True by Cory Chisel and Adriel Denae or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Among the many, many things this book gets right, the depiction of the role of society and parents in relation to suicide and mental health is perhaps the most powerful aspect. The struggles are relatable and honest, which only makes it more devastating. But this isn’t a completely sad story. Though suicide is the main theme of the book – introduced right from page one, and might make readers cry at some point (it certainly made me) – it also includes uplifting moments. Moments that show depression and the horrifying effect of stigmas and labels are balanced with the exciting, beautiful parts of life: the lovely parts, the bright places. I’d recommend All the Bright Places to anyone. In fact, everyone should read this book. It will touch you, devastate you, and stay with you.

Caring For a Dependent Person

Question: Discuss about the Article for Caring For A Dependent Person. Answer: A dependent person is one that needs the care and the support either physically or financially from another person. It could range from the children, the spouse, parents, any other relative or anyone who is suffering and they need help in doing certain tasks. A dependent person, in this case, is who needs physical help and should be treated with care and some skills and procedures are recommended to give such a person the proper care that they require in their day to day lives. The Needs of the Clients The first need of a customer is the physical need. The client would need help physically if they cannot do some of the things on their own. Some of the physical needs would include washing, dressing, walking and eating. The stronger individuals would need help regarding being contributed to engaging in physical activities to maintain healthy bodies and also in boosting their health. The other need is the emotional need. The client may want to feel that they are still loved and have not been neglected. Most are bound to feel lonely especially if they are not together with their family members (Forman, 2003). The others might suffer emotionally especially for the elderly when they are bereaved and have no one to comfort them or talk to about the loss. The social need is among the needs of the client. The client may want to relate with other people and have friends around them. They do not want to spend their days alone and involving them in a few outdoor and indoor activities with other people will help them in feeling connected to the outside world. The other need is intellectual. It is necessary to ensure the brains remain active even if the client cannot move from one place to another. This would be by involving them in brain games and puzzles to keep the mind active. One would also help them by exploring a lost interest. The brain needs to keep on learning new things and discovering new things for it to remain active at all times. The other need is the spiritual need. The people might be feeling as if they have been the distance from God and their religion. The spiritual need is mainly for those individuals who are suffering from chronic disease and need to be strengthened spiritually because the medical part provides minimal help to the client. Through spiritual strengthening, they will feel the need to connect with their families and friends. The Levels of Assistance Required By the Clients The customer's needs should be satisfied according to the hierarchy of requirements. The customer needs physical, psychological and emotional needs. Assessment of the clients needs must be done first before determination of the conditions. The assistance may vary differently according to the level the patient is at (Kunnamo, 2005). The first is the mobility aid. The client may require help in moving around, and this may involve the walking sticks, the ramps, and scooters to help them in moving around. The other would be the washing aid that would include the bath-chairs, bath rails, the push-on taps and the ramps (Timby, 2009). This would help the client in supporting themselves when they go to take a shower. The others include the dressing aids. The dressing aid would cover the front opening clothes. These are the materials that can be opened from the front and the client does not require turning around to get to open some of the clothes they are wearing (Henderson Pehoski, 2005). This helps in maintaining the dressing easier. The others are the cooking aids where they are provided with thick cutlery for a better grip. This helps them not slipping from their hands. The other would include the leisure aids such as pens that have a better grip they could use during their leisure time in either drawing or filling out puzzles. Promotion of Health and Safety and Recommendations to Better Their Needs The client should be placed in an environment where they feel safe and secure. This would involve a site they are free from physical, psychological and emotional danger (Taylor Renpenning, 2011). The rooms or the houses should have the right temperatures of about 25 degrees, and they should be adjusted depending on the changes in the environment (Jochimsen, 2003). The doors should be well locked in the night, and the surrounding should be one that they can move around comfortably. Close monitoring of the clients should be done to ensure their behavior does not disrupt the peace of the other customers. This helps in maintaining a healthy environment for all the clients. All the requirements should be put in place, and regular checking should be encouraged to ensure they have upgraded accordingly. Techniques to Promote Privacy, Dignity, Independence Privacy is very fundamental in the treatment of a client. The client trusts you and therefore one should not breach the trust by putting out information they get from the client to the other people. Practical training of the people handing the clients should be well educated on the importance of maintaining trust between them and the client they are assigned to (Marcinko, 2006). This is by ensuring they also do not walk in into their conversations and telephone calls. Dignity is critical during the handling of a client. The caregiver should make sure they handle the client in a way that they do not feel disrespected in any way. They should also support and ensure they respect the client for them to feel their dignity has not been lowered in any way. This is when they are cleaning the client they should make sure they inform them of how they are going to do it for them to prepare themselves psychologically. By providing the walking aids, washing and dressing aids, they can promote independence to the client when they are trying to develop themselves. A client would feel better when they get to do certain things by themselves without requiring help all the time. A positive self-image would be promoted when the customers can help themselves in conducting tasks (Koutoukidis, Lawrence Tabbner, 2008). Confidentiality is critical and therefore the caregivers should undergo training on the different advantages of client confidentiality. The work experience has helped me interact with different clients and learn the various techniques of promoting clients health. Awareness is a major step in the caring of a dependent person. With the right information, one can know how to treat them and how to ensure they live a healthier life. Section B The care process applied different caring aids equipments. The examples of aids provided include; Lifts and Hoists aid for the client include wheelchair. The client needs in such a case involves providing the ability to access different areas such as offices in story buildings. The aids required in this case can serve clients with disability problem where they use the wheelchair designed for the people with the similar condition. Using the aid, in this case, requires the assistance of pushing the client around; however, some wheelchairs are motorized reducing the need for assistance. Mobility aids include crutches and wheelchair. The mobility aid is critical for a client in need for moving around and provides support to the client. The mobility aids are necessary primarily to clients with movement problems such as the disable thus using the aids to move. Using the support is less complex since it requires the client to sit in the wheelchair while another person moves them around. Clutches can be placed under the arms and assist clients with temporary movement problems such as broken legs. Incontinence aids include products such as Pads for ladies and are commonly used for clients with moderate or substantial leakage thus common in women than in men. Some of the aids are suitable for bowel leakage and worn on the body. The client requires assistance in changing the aids and disposal. Personal Care aids include products shavers and washing materials. The personal care aid is necessary among all dependent persons and revolves around personal needs such as washing or shaving. Some of the personal care needs require extra support to the client and are applied based on the need such as washing materials that can be used to maintain the clients hygiene. The level of assistance required is high since some of the clients have less or no ability to be independent. Communication aids include computers, alphabet boards, and charts. The aids are necessary to clients with communication problem and are based on making communication easier and quicker. Some communication aids are simple to use such as charts displaying large letters while others are complex such as electronic devices. In this regard, the communication aids require high-level assistance to the client to enable them to have the ability to use the aids. Effective actions in addressing the client needs require the identification of the clients problems such as communication to determine the best aid to deal with the problem. More care should also be provided irrespective of the aids given to increase the feeling of self-dignity and respect among the clients. Using the aids plays a significant role in enhancing assistance to the customer needs. Some of the clients cannot be assisted without the aids suggesting that the aids improve the quality of care provided. Conclusively, the research provides the understanding the caring aids have a significant impact on dependent persons. They enhance the ability to address clients needs, emotionally, physically, social and intellectually. The research provides the understanding that the clients needs must be identified first before applying any intervention or caring aid. Bibliography Forman, W. B. 2003.Hospice and palliative care: concepts and practice. Sudbury, Mass, Jones and Bartlett. Henderson, A., Pehoski, C. 2005.Hand function in the child: foundations of remediation. St. Louis, MO, Mosby. Jochimsen, M. A. 2003.Careful Economics Integrating Caring Activities and Economic Science. Boston, MA, Springer US. Kunnamo, I. 2005.Evidence-based medicine guidelines. Chichester, Wiley Koutoukidis, G., Lawrence, K., Tabbner, A. R. 2008.Tabbner's nursing care: theory and practice. Chatswood, N.S.W., Elsevier Australia. Marcinko, D. E. 2006.Dictionary of health insurance and managed care. New York, Springer Pub. Co. Taylor, S. G., Renpenning, K. M. 2011.Self-care science, nursing theory, and evidence-based practice. New York, Springer Pub. Timby, B. K. 2009.Fundamental nursing skills and concepts. Philadelphia, Wolters Kluwer Health/Lippincott Williams Wilkins.

A Theory Of Human Motivation Psychological Review - Free Sample Solut

Question: Describe about A Theory of Human Motivation. Psychological Review? Answer: Introduction The main focus of this report is to discuss about the transportation as the human activity, and to discuss the same with the help of Maslows Hierarchy of needs (Varian 1992). This report will discuss how this theory supports helps in serving the human needs in better way (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). The experiential procedure and the material used in this report will be designed by focusing the transportation activity (Wahba and Bridwell 1976). Along with this study will include primary inputs from the ecosystem, which are crude (oil) and then discuss how human activities are sensitive towards the primary inputs and how the impact of the activity supports in determining the amount of change that occur in the input (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Explain how transport (goods and services) serve human needs using the Maslow's hierarchy framework People often care about the specific set of requirement only if they are able to fulfill their low level needs (Chichilnisky and Heal 1998). Through the development of civilization it has lead towards the development in cities that are slipping back on the pyramids (Frankl 1946). Transport planners also sometimes try to cast the narrow minded as they try to obsess the time for travelling, but one also obsesses to become human beings (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). In the Maslows hierarchy of needs, where one could located the requirement of speed (Maslow 1943). One can argue on this that, the same depends on the reason for travel, but most of travel is related to the lowest pyramid levels, and these levels are, love/belonging, physiological, as well as safety (Firestone and Corbett 2005). These levels discuss about the facts that motivate one to work and work is something that drives towards the transit demand (Krutilla 1967). One can surely say that wo rk is considered as self actualization (Firestone and Corbett 2005). When the same thing is put in other way, one work for self-actualization, but simultaneously, they also work for safety as well as physiological needs (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). More directly, the actual base is the needs at lower level that are often felt, but its important to get those needs (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). For example, when one is waiting for the bus or train, as they want to reach home, when this kind of transportation is safe, or one will look to go home with their child or partner that comes in Love/Belonging level (Firestone and Corbett 2005). In the case of physiological and safety needs, people often work, as they feel motivated towards selling their products, as the same is tied with the success of their own work (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). In the level of self actualization, the question which occurs is that every person demands good urban life (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). By definition its stated that the self selected population portion that fulfill all the lower requirements to the point that they hold time to think in this matter (Firestone and Corbett 2005). According to the Maslows Hierarchy of needs, one should never expect all these considerations to act very convincing to the citizen that strand over the street corner or either at the transit vehicle as the city tries to design their transit for catalyzing the urban life at the expense to make it quite reliable as well as fast (Goulder and Donald 1997). In that case that person will view other people at the high requirement level, who are above the low level needs (Hallsmith 2013). In case of transportation system Hierarchy of needs, it include five needs level, which are: security, safety, social acceptance, time, comfort and convenience, and cost (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). The safety as well as security of the travelers is referred as the most basic requirement in this specific hierarchy (Kaufmann 1992). (Source: Goulder and Donald 1997) In case of psychological requirements and the selection of transportation, various literatures has analyzed the Maslow hierarchy of need their in order to shed the light over how the roadways characteristics and various other facilities are graded as well as perceived (Goulder and Donald 1997). It is significant to analyze as well as understand that each characteristic related to the road, transit, bike, as well as pedestrian facility is associated with certain ways to requirement that the travelers might hold (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Presently, the service level of roadways in relation to the motor vehicle makes use of calculated capacity percentage along with congestion, not including the security as well as safety issues (Corbett and Fischbeck 1997). This is considered as one of the issues in trying to compare the roadways with the other kind of mode facilities that all other facilities are link with the security and safety instead of using ow n vehicle (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). People who travel with their single occupancy vehicle might feel quite less vulnerable towards the myriad of the issues that they might experience while using all other mode of transportation (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Therefore, it is viewed that is not the case of 11 transit or bicycle, and pedestrian that require to get converted towards reflecting the need theory of Maslow (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Its noted that researchers have started to examine the psychological transit choice of motivation (Corbett and Fischbeck 1997). In the review of various studies, it has become quite clear that the Maslow hierarchy of need theory can explain about the selection of transit (de Groot, Alkemade, Braat, Hein and Willemen 2010). For instance, Habermas (1984) highlights about the six principles of psychology in persuasion, which associates with the behavior and change related to transportation (Habermas 1984). This kind of behavior includes the commitment, social proof, reciprocation, consistency, scarcity, liking, as well as authority along with the theory of Maslow hierarchy of needs (Corbett and Fischbeck 1997). Primary inputs into human activity from the perspective of ecosystem goods and services Primary inputs that are selected from the list of ecosystem are crude (oil) that impact the transportation, which is the human activity (Kumar and Hoffmann 2002). Primary input is the crude oil, which is required for the transportation purpose, and without fuel, its not possible to run the cars, trucks, aircraft or ships (Kelvin 1971). In this report primary inputs are discussed (Krutilla 1967). Its noted that in consumption of crude oil is increased all over the world, which has resulted into the decrease the global production (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Increase use of crude oil has created the challenge of pollution in various areas (Kumar and Hoffmann 2002). Although much of the world relies over the production of the trade oil in order to fuel the economies, and all these activities can help in causing the severe damage to the entire environment, whether through knowingly or might be unintentionally (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Dumping of the oil waste, pollution created through the production, or spill of the wreak havoc over the nearby habitat and the wildlife (Kumar and Hoffmann 2002). The primary inputs of the ecosystem are often impacted through the transportation human activity as they transport the oil from one place to the other, and in certain cases accidents can leads havoc (Corbett and Winebrake 2007). Marine life might also be impacted through the cleanup operations or either through conducting the physical damage to the habitats such as animals and plants that are grown or live in the water (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). The plants and the animals are usually at the risk and they might also come in contact with the contaminated surface of the sea (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Its noted that marine animal and the reptiles, or either the birds that try to feed through the diving or through form flocks over the sea; the damage can also occur at the shoreline of the marine life, and even impact the plants and the animals in the marine culture facilities under the sea (Hermann, Schleifer and Wrbk a 2011). Its noted that the runoff through the processing of the petroleum a long with the petrochemical plants have also started dumping the tons of toxic waste in the nearby sea or in lakes, and these factors has impacted the ecosystem (Corbett and Winebrake 2007). These toxic are used in the transportation vehicles and often impact the environment through creating the pollution (Corbett and Winebrake 2007). Its viewed that oil pipelines and that are often stanched with various rivers as well as creeks, along with cropland, and the swamping prime pastures (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Furthermore, its also noted that the complete lagoons and the bays coasts are fouled through the oil spills as well as runoff of the toxic chemicals in the water that impact the marine life (Clark 1973). The damage to the environment also results into the retraction of the oil and the production might also directly impact the regional human life (Corbett and Koehler 2004). Damage might also include the water resource pollution and the soil contamination (Lamarque, Qutier and Lavorel 2011). Its noted that human beings also get affected through the devastation in the environment that also damages the vegetables, health of people, as well as livestock (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Its noted that transportation of oil might result into oil spill that could interfere with the daily power station working and might lead to desalination of the plants that needs regular supply of seawater along with safe operation at the coastal ports and industries (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Damage to the environment might also result into the conflicting issues over the regions of oil production as well as transpiration (Corbett and Fischbeck 1997). Harm done to the environment also relates with the oil resources that could be attributed through the side effects of the conflicts or in certain cases it relates to the aggression of military that intend to create damage to the regions of natural resource (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). The world is entirely dependent on oil as it powers in cooling building, transportation, supports in creating the domestic as well as industrial chemicals and even offer the feedstock for various clothing and material (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Transportation make use of 60% of production of oil that mostly used by trucks and cars (Goulder and Donald 1997). Impact on transportation by determining what amount of change in the input would cause Transportation could be impacted if the changes are brought in the inputs (Ciriacy-Wantrup 1963). In case of oil, which is the nonrenewable source of energy gets reduced; transportation can be hugely impacted, as most of the vehicle makes use of petrol (Antrop, Sevenant, Tagliaferro, Van Eetvelde and Witlox 2012). Its important that the proper facilities and technology could be used for making proper use of crude in the transportation and at the same time adopt certain precautions (Corbett and Fischbeck 1997). Conclusion Its noted from the report that human activity of transportation is impacted through the hierarchical needs. Its noted from the theory that after fulfilling the basic needs, a person moves towards adopting transportation ways that are in their budget. In most of the cases, people, use public transportation for the purpose of security and safety, where else many people make use of personal vehicle for comfort and luxury. This report has also discussed about primary inputs such as crude (oil) from the list of ecosystem and discussed the same with the human activity of transportation and tried to explore the impact on inputs through the human activity and also discuss its outcomes. References Maslow, A. H. 1943. A Theory of Human Motivation. Psychological Review, 50, pp. 370-396. Wahba, M. A. and Bridwell, L. G. 1976. Maslow reconsidered: A review of research on the need hierarchy theory. Organizational Behavior and Human Performance, 15, pp. 212-240. Frankl, V. 1946. Man's Search for Meaning. Boston: Beacon Press Hallsmith, G. 2013. The Key to Sustainable Cities: Meeting Human Needs, Transforming Community Systems. New Society Publishers. Chichilnisky, G. and Heal, G. 1998. Economic returns from the biosphere. Nature 391 (6668), pp. 29630 Goulder, L.H. and Donald, K. 1997. Valuing ecosystem services: philosophical bases and empirical methods. In: Daily, G.C. (Ed.), Natures Services: Societal Dependence on Natural Ecosystems. Washington, DC: Island Press. Habermas, J. 1984. The Theory of Communicative Action. Boston: Beacon Press Corbett, J. J., and Fischbeck, P. S. 1997. Emissions From Ships. Science, 278(5339), pp. 823-824. Corbett, J. J., and Koehler, H. W. 2004. Considering Alternative Input Parameters In An Activity-Based Ship Fuel Consumption And Emissions Model. Journal of Geophysical Research - Atmospheres, 109, pp. 1-8. Corbett, J. J., and Winebrake, J. J. 2007. Sustainable Movement of Goods: Energy and Environmental Implications of Trucks, Trains, Ships, and Planes, Environmental Management, November. Firestone, J., and Corbett, J. J. 2005. Coastal and Port Environments: International Legal and Policy Responses to Reduce Ballast Water Introductions of Potentially Invasive Species. Ocean Development and International Law, 36(3), pp. 291-316. Kumar, S., and Hoffmann, J. 2002. Chapter 3 Globalization: the Maritime Nexus, in Handbook of Maritime Economics and Business. London: Informa, Lloyds List Press. Antrop, M., M., Sevenant, C., Tagliaferro, V., Van Eetvelde, and Witlox, F. 2012. Setting a framework for valuing the multifunctional landscape and its multiple perceptions. UK: Routledge de Groot, R. S., Alkemade, R., Braat, L., Hein, L. and Willemen, L. 2010. Challenges in integrating the concept of ecosystem services and values in landscape planning, management and decision making. Ecological Complexity, 7, pp. 260-272. Hermann, A., Schleifer, S. and Wrbka, T. 2011. The concept of ecosystem services regarding landscape research: a review. Living Reviews in Landscape Research, 5. Pp. 1-37. Lamarque, P., Qutier, F. and Lavorel, S. 2011. The diversity of the ecosystem services concept and its implications for their assessment and management. Comptes Rendus Biologies, 334, pp. 441-449. Goulder, L.H., and Donald, K. 1997. Valuing ecosystem services: philosophical bases and empirical methods. Washington: Natures Services: Societal Dependence on Natural Ecosystems. Island Press Ciriacy-Wantrup, S.V. 1963. Resource Conservation: Economics and Policies. Division of Agricultural Sciences. University of California, University of California Press. Clark, C.W. 1973. The economics of overexploitation. Science, 181, pp. 630634. Kaufmann, R.K. 1992. A biophysical analysis of the energy/ real GDP ratio: implications for substitution and technical change. Ecological Economics, 6, pp. 3556. Kopp, R.J., and Smith, V.K. 1993. Valuing Natural Assets: The Economics of Natural Resource Damage Assessment. USA: Resources for the Future Krutilla, J. V. 1967. Conservation reconsidered. American Economic Review, 57 (4), pp. 777786. Kelvin, L. 1971. Consumer Demand: A New Approach. New York: Columbia University Press Varian, H. R. 1992. Microeconomic Analysis. New York: W.W. Norton.

The factor in marketing communication

Abstract This research is about the beer market in Vancouver and the strategies that can be used to strengthen the industry. Marketing of beer in Vancouver has been experiencing major challenges and new entrants are finding it difficult to survive in the market.Advertising We will write a custom essay sample on The factor in marketing communication specifically for you for only $16.05 $11/page Learn More Existing breweries are experiencing financial difficulties due to the competition from local brews and imports, which are reducing their profit margins. This research has shown how the competitive nature of the beer market in Vancouver has affected the entire economy. The paper also shows consumers behaviours concerning purchasing beer. The research has recommended a number of benefits of restring the number of players in the beer market as well as the impacts of high supply of the same. The decision making process has also been discussed in the paper to show what informs consumers decision while purchasing beer. The research methods and the limitations of this research have also been given at the end on the paper giving a clear picture of what the research entailed. The Marketing Communication Factors of the Decision Made By the Consumers to Purchase Beer in Bangkok It is believed that beer was the earliest alcoholic drink to be developed by humans. Historians assert that humans’ liking for the drink played a major role in encouraging them to adopt agrarian farming from hunting and gathering society. The history of beer drinking in Vancouver goes back to the 19th century. Since the inception of the first bars, beer market in the region has undergone many changes. To understand the beer market in Vancouver, several areas of consumer behaviour and communication theory have to be evaluated (Babbie, 2013). The buying decision begins when a consumer recognizes that there is a need he or she is supposed to fulfill (Masterman, 200 6). Thereafter, the customer kicks off information seek out. After enough information is gathered, the consumer evaluates the available alternatives (Pickton, 2001). This research tries to identify the communication factors of the decisions made by the consumers to purchase beer in downtown Vancouver. To achieve its goals, the research will interview several beer drinkers, marketers, and brewers in the area. Similarly, bar owners and hotel owners will be interviewed. The above results will be evaluated to identify the communication factors affecting drinkers’ choices. Through this study, I will comprehensively cover on the areas unaddressed by the previous researches. Equally, the paper will investigate whether the absence of substantial statistics is to be blamed for the slow implementation of marketing strategies aimed at introducing new beer brands in the region.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper wi th 15% OFF Learn More Problem Statement During my research, issues related to privacy and confidentiality will arise. In my research process, beer drinkers may shy away from being interviewed. On the other hand, some beer drinkers will provide the researcher with misleading information. The research aims to address the above challenges with the help of professional researchers. Purpose Statement Through this study, the research will improve and broaden the existing theoretical perspectives on factors affecting the beer market in Vancouver. It will seek to highlight on how these factors can be enhanced by beer producers to increase their sales in the region. Similarly, the research will present important insights and indicators for beer marketers and bar owners about dynamic drink markets. As stated above, the information collected through this research will be of interest to the researcher, beer and wine brewers, bar and hotel owners, and relevant revenue collection authori ties. Through the study, bar owners will be able to identify and increase the stock of beers preferred by their customers. Since the federal and the local governments are interested in increasing their revenues from service and hospitality industries, through taxes, the government might have an interest in the outcomes obtained in this case study (Swinnen, 2011). Research Objectives In general, the researcher will be able to achieve the objectives mentioned below. To identify beer drinking habits in Vancouver. To identify factors that affect beer marketing in Vancouver. To identify how these factors can be improved to benefit the beer brewers. To identify how these factors can be improved to benefit hotel and bar owners. Research Questions In every research, research questions guide the researcher in processing and addressing variables of interests (Belch, 2001). For this research, the following research questions will be used. What are the decisions made by residents before purchas ing beer in Vancouver? What are the factors affecting beer marketing in Vancouver? What are the benefits of enhancing or reducing these factors? What can be done to improve beer marketing in Vancouver? What are the brewers’ roles in enhancing beer marketing? Literature review What are the decisions made by residents before purchasing beer in Vancouver According to Flavelle (2008), the local beer industry in Vancouver has grown and citizens have the opportunity to choose from a variety of decent beers. The author seems to allude that the ease in purchasing a bottle of beer is one of the greatest reasons why an average resident in Vancouver would consider a particular beer and give up another (Flavelle, 2008). The simple way of placing an order through the internet has been one of the greatest reasons why most of the residents in Vancouver can decide to purchase a beer. Many liquor stores in Vancouver have the online ordering systems and they offer home delivery services (Flave lle, 2008). This creates an easy way for the consumers to purchase and receive their products at their convenience.Advertising We will write a custom essay sample on The factor in marketing communication specifically for you for only $16.05 $11/page Learn More They are so used to this system that it has become part of their basis when making a decision to buy a bottle of bear. In Vancouver, marketing of beer is based on delivery services, which forms the basis of consumers’ behaviour and attitudes towards such products (Flavelle, 2008). According to his article, the author shows that the market is infiltrated with a number of varieties. Factors affecting the beer market in Vancouver The beer market was established even before the confederation and it has grown into a very big industry that produces a variety of products. The Canadian beer market is estimated to produce an average of 21.9 hectolitres in a year, which is an indication of the demand for alcoholic drinks (Euromonitorinternational, 2012). However, the beer industry in Vancouver faces a number of challenges including barriers in international trade and the ever-growing competitive nature of the industry. So many players are dealing with similar products hence creating a marketing challenge (Euromonitorinternational, 2012). The market has expanded to accommodate local brews, which have brought a major challenge to the nationally renowned brands. Natives will prefer their local brews at the expense of the national brands hence creating a very competitive environment (Euromonitorinternational, 2012). Statics show that there has been a decline in the nationally brewed alcoholic beverages. On the contrary, the local brews have greatly gained popularity and consumers prefer their regional favourites than the national brews. The local brews have affected the beer market by creating an unhealthy competition considering that these brews trade at very low prices compared t o the regular national brews (Euromonitorinternational, 2012). Another challenge arising in the beer market is the increase in affluence among the Vancouver residents. The use of beer is slowly being overtaken by the consumption of wine. Benefits of reducing and these factors Competition is one of the best price controls that an industry can be subjected to (Buzz, 2013). With the rise in competing products, the prices of beers will decrease and will be affordable to everyone willing to buy (Buzz, 2013). There are economic and social implications when the use of beer is very rampant in a nation. With the lowest prices, the use of beer in Vancouver will be so high that it might compromise the quality of the entire labor force (Buzz, 2013). A drunken labor force will definitely affect the economic productivity of the country. Therefore, the level of competition should be reduced in order to reduce the impact of supply on the prices of alcoholic products. If the price of beer decreases due to the rise in competition and supply, the consumption will consequently increase (Buzz, 2013). How to improve the beer market in Vancouver In the beer market in Vancouver, several factors inhibit the potential for the players to market their products as well as inhibiting newcomers from getting into the market. The greatest contributing factor in the market is the increased competition (Opurite, 2013). The competition is so high such that making profits in the industry has become so hard. The profit margins made by the majority of brewers in the industry do not match the expense or the production cost, which means companies are making losses.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The only way to counter this problem is to increase the output and expand the niche of distribution. However, only companies that have enough capital can be able to do that while the small and local brewers are left out due to lack of capital for such an undertaking (Opurite, 2013). The rising competition is also influenced by lower priced alcoholic imports that have infiltrated the market. The government must find a way to restrict the entry of cheap beer into the country so that they can counter their competitive effects (Opurite, 2013). Alternatively, amalgamation with other foreign brewing companies can help improve the presence of the beer industry locally as well as internationally. The struggling companies that may lack the capital to expand or have a massive production should consider an acquisition. This has been happening in the Canadian brewing industry but the government may need to adjust some of its policies regarding the trade (Opurite, 2013). The Canadian citizens ar e closely attached to their traditions. Brewers’ roles in enhancing beer marketing The brewers have a great role to play in beer marketing in Vancouver. The greatest responsibility that brewers have in the market is to ensure that the quality of their products equals the value of their prices (Agriculture and Agri-Food Canada, 2012). Brewers must ensure that they produce quality products to enhance the image of the company and to attract loyal consumers. Quality products are very effective in improving the image of a company, hence increasing its total sales (Agriculture and Agri-Food Canada, 2012). The basic intention of marketing is to increase sales and by improving the quality of brews, this can be achieved. Brewers are also responsible for inventing new products to keep the market refreshed. They are also responsible for designing packaging and assigning friendly prices to entice the consumers to purchase their products (Agriculture and Agri-Food Canada, 2012). Research methodology This research was done through a qualitative analysis of the brewing industry in Vancouver and it has employed the use of secondary sources. The data used in this research has been observed rather than measured. The research has used five articles dealing with the beer market in Canada and has critically examined the quality of beer and beer marketing in the industry (John, 2013). Limitations The research has had a challenge due to the limited information given by the players in the market. There is limited information with regard to the prevalence of the consumption of local brews in the market. Collecting the information was a challenge because there was limited information that could explicitly enhance a complete scrutiny of the market in Vancouver. Deliverables The rise in demand for specialized products has seen the market take a paradigm shift as the consumption of brews has greatly shifted. The decrease in demand for beer in the past five years has forced brewers to reduce their products’ prices. This is accompanied by the extra cost of improving the quality of their products to outdo the competition (John, 2013). This is a challenge since the production cost goes up while the price of the products drops hence creating an imbalance in profitability in the industry (Shaw, 2008). References Babbie, E. (2013). The Practice of Social Research (13th Edition). Belmont, CA: Wadsworth. Belch, G. E. (2001). Advertising and promotion: an integrated marketing communications perspective. Boston, Mass.: Irwin/McGraw-Hill. Buzz, V. (2013). Mega CRAFT Beer Market opens at Salt Building next summer. Web. Euromonitorinternational: Alcohol Drink. (2012). Web. Flavelle, D. (2008). Why your beer costs more. Web. John, J. (2013). Become a better beer drinker by using your memory. Web. Masterman, G. (2006). Innovative marketing communications for events management. London: Elsevier Butterworth-Heinemann. Opurite: Purite RO technology enhances quality and c uts costs for Meantime Brewing. (2013). Web. Pickton, D. (2001). Integrated marketing communications. Harlow: Financial Times Prentice Hall. Shaw, H. (2008). How ‘hot emotions’ saved Molson Canadian. Web. Swinnen, J. F. (2011). The economics of beer. Oxford: Oxford University Press. This essay on The factor in marketing communication was written and submitted by user Lexie L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.